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A collection of thoughts on business, marketing, craft beer, and more…

Wayfair to Bring WayMore Content to Product Pages

Wayfair, one of the world's largest online destinations for the home, is finally expanding a much-awaited program to bring richer content to the products on their site. The Wayfair WayMore initiative was unveiled earlier this year with the announcement they would be...

Tinder is the Embarrassing Data Breach Waiting to Happen

Data breaches and digital security issues have made buzz-worthy news stories for years now. Once they're announced publicly, new information always seems to rise to the surface, prolonging their newsworthiness for years. Yahoo has released new information on their...

Can Coinhive Replace the Media Paywall?

Digital media forms have steadily been taking over the more traditional ones over the past two decades. However, digital content can be difficult to monetize, as most people are accustomed to the abundant 'free' content available to them on the internet....

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Wayfair to Bring WayMore Content to Product Pages

Wayfair, one of the world's largest online destinations for the home, is finally expanding a much-awaited program to bring richer content to the products on their site. The Wayfair WayMore initiative was unveiled earlier this year with the announcement they would be...

read more

Is “Going Online” the Solution for Benny’s?

When Benny's announced their closing earlier this year, people throughout south-east New England were shocked. A staple for automotive parts, household goods, and toys the family-owned discount chain is closing all 35 stores by the end of 2017. The prototypical...

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Tinder is the Embarrassing Data Breach Waiting to Happen

Data breaches and digital security issues have made buzz-worthy news stories for years now. Once they're announced publicly, new information always seems to rise to the surface, prolonging their newsworthiness for years. Yahoo has released new information on their...

read more

Can Coinhive Replace the Media Paywall?

Digital media forms have steadily been taking over the more traditional ones over the past two decades. However, digital content can be difficult to monetize, as most people are accustomed to the abundant 'free' content available to them on the internet....

read more

How Marketers Can Use Instagram’s Archive Tool

The saying 'a picture is worth a thousand words' comes to mind when thinking about marketing and Instagram. Pictures do a great job communicating a lot of information in a compact form. This could explain why many brands and businesses are seeing great engagement on...

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Mobile Ordering & the Consumer Experience

Before smaller brands and local, small businesses jump onto the mobile ordering trend because they feel they need to to complete, one should consider how this impacts the customer experience (CX). One could say coffee is just coffee and it doesn't matter where it...

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Shots Fired: Amazon Taking on QVC and Home Shopping Network

If you haven’t been paying attention to Amazon lately, besides buying Whole Foods and releasing new smart devices, today marks their third annual Prime Day; a day of epic deals in every category exclusively for Prime Members. Marketed as the Black Friday of the...

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Uber Discounts: Cashback on Every Ride

The Rising Cost of Uber With the increasing pressure Uber is facing to become profitable, their prices have silently been rising over the last 12 months. I remember when I could get a ride across the city on a Saturday afternoon for six or seven dollars. Everyone...

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Was Yik Yak Ever Alive?

Yik Yak was never going to succeed. Yik Yak hit its peak in the fall of 2014 when I was a junior in college. At just over 2 million MAU, they were being called the next SnapChat (~80 million MAU at the time). But anonymity does not encourage growth. It encourages the...

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Arist Coffee Brother Quits, Yet the Scams Continue

Since my post earlier this month about Nbition, the crowdfunding scam artists, two new stories have come to light about their founders, brothers Nelson and Benson Chiu. Brother Nelson is attempting to recruit new partners possibly through speaking engagements at Hong...

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