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Is “Going Online” the Solution for Benny’s?

Is “Going Online” the Solution for Benny’s?

When Benny’s announced their closing earlier this year, people throughout south-east New England were shocked. A staple for automotive parts, household goods, and toys the family-owned discount chain is closing all 35 stores by the end of 2017. The prototypical...
Can Coinhive Replace the Media Paywall?

Can Coinhive Replace the Media Paywall?

Digital media forms have steadily been taking over the more traditional ones over the past two decades. However, digital content can be difficult to monetize, as most people are accustomed to the abundant ‘free’ content available to them on the internet....
How Marketers Can Use Instagram’s Archive Tool

How Marketers Can Use Instagram’s Archive Tool

The saying ‘a picture is worth a thousand words’ comes to mind when thinking about marketing and Instagram. Pictures do a great job communicating a lot of information in a compact form. This could explain why many brands and businesses are seeing great...
Mobile Ordering & the Consumer Experience

Mobile Ordering & the Consumer Experience

Before smaller brands and local, small businesses jump onto the mobile ordering trend because they feel they need to to complete, one should consider how this impacts the customer experience (CX). One could say coffee is just coffee and it doesn’t matter where...
Shots Fired: Amazon Taking on QVC and Home Shopping Network

Shots Fired: Amazon Taking on QVC and Home Shopping Network

If you haven’t been paying attention to Amazon lately, besides buying Whole Foods and releasing new smart devices, today marks their third annual Prime Day; a day of epic deals in every category exclusively for Prime Members. Marketed as the Black Friday of the...