Recent Blog Posts

A collection of thoughts on business, marketing, craft beer, and more…

Why You Need to Advertise on Amazon (in One Image)

Amazon is the single largest online marketplace for, well, anything. With nearly 50% of all sales online taking place on Amazon, if you’re not listed there you’re missing out. Period. But you know this, and you’ve done all the work needed to create top-notch listings...

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Why Craft Breweries Are Buying Farms

In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have both purchased farms in Connecticut. The overarching reaction has been: In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have...

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Is Craft Beer Still Innovative?

I’ll just come right out and say it… ...churning out a new beer every week is not innovative ...adding pizza, fried chicken, or ghost peppers to your beer is not innovative ...it creates hype and it’s good PR, but it is not innovative Both brewers and drinkers seem...

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