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A collection of thoughts on business, marketing, craft beer, and more…

How to Avoid Scams on Kickstarter

Over $3.2 billion dollars has been successfully raised by projects on Kickstarter since it was founded almost a decade ago. Pretty impressive. Millions of those dollars have gone into the pockets of scam artists around the world. Less impressive. I’ve previously told...

Please Instagram, Don’t Make a Shopping App

As Instagram surpasses its parent company Facebook in popularity, there's been a renewed interest to create additional channels for future monetization. With the amount of success influencers and brands have had on the platform, compared to other social media...

My Internal Conflict with Spotify

Fifty-two percent of young adults in the United States use Spotify on a weekly basis, myself included. But over the past year I have felt a growing internal conflict with using Spotify knowing how little the artists I support get paid. My internal conflict with...

Latest Posts

How Marketers Can Use Instagram’s Archive Tool

The saying 'a picture is worth a thousand words' comes to mind when thinking about marketing and Instagram. Pictures do a great job communicating a lot of information in a compact form. This could explain why many brands and businesses are seeing great engagement on...

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Mobile Ordering & the Consumer Experience

Before smaller brands and local, small businesses jump onto the mobile ordering trend because they feel they need to to complete, one should consider how this impacts the customer experience (CX). One could say coffee is just coffee and it doesn't matter where it...

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Shots Fired: Amazon Taking on QVC and Home Shopping Network

If you haven’t been paying attention to Amazon lately, besides buying Whole Foods and releasing new smart devices, today marks their third annual Prime Day; a day of epic deals in every category exclusively for Prime Members. Marketed as the Black Friday of the...

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Uber Discounts: Cashback on Every Ride

The Rising Cost of Uber With the increasing pressure Uber is facing to become profitable, their prices have silently been rising over the last 12 months. I remember when I could get a ride across the city on a Saturday afternoon for six or seven dollars. Everyone...

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Was Yik Yak Ever Alive?

Yik Yak was never going to succeed. Yik Yak hit its peak in the fall of 2014 when I was a junior in college. At just over 2 million MAU, they were being called the next SnapChat (~80 million MAU at the time). But anonymity does not encourage growth. It encourages the...

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Arist Coffee Brother Quits, Yet the Scams Continue

UPDATE: See my guide of tips and tools for avoiding getting scammed on crowdfunding sites like Kickstarter and Indiegogo. The best part? They're all free. Since my post earlier this month about Nbition, the crowdfunding scam artists, two new stories have come to light...

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There’s a Formula to the Perfect Kickstarter Scam

UPDATE 3: See my guide of tips and tools for avoiding getting scammed on crowdfunding sites like Kickstarter and Indiegogo. The best part? They're all free. UPDATE 2: The Nbition website has been taken down... UPDATE: See Part 2 for the latest news on the Chiu...

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Skyroc Brewery Opening in Attleboro

Since the fall, I have been following and waiting for Skyroc Brewery to open in Attleboro. I first discovered them on Facebook from a post to their Kickstarter. I began to wonder recently, when is Skyroc Brewery opening? Just in time, I found they were opening in only...

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A Vermont Beercation

This past weekend, I thought it was time to head up to Vermont to see what our neighbors up north are brewing. The Vermont craft beer trail is quite extensive. In fact, there are even Vermont craft beer maps that will outline the whole trail for you. Overall, Vermont...

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