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Verify Your Customers with Stripe

Verify Your Customers with Stripe

“Social media’s greatest assets — anonymity, ‘virality,’ interconnectedness — are also its main weaknesses.”- Evgeny Morozov The internet has changed how we connect and interact. You can play video games with people around the globe, order products directly from a...

The Value of a College Education in the 21st Century

The Value of a College Education in the 21st Century

In the three years since I graduated from college, people have asked about my college experience more times than I can count. For as many people who congratulated me and told me how great of a decision I made, I have had just as many people question the money I had...

Why You Need to Advertise on Amazon (in One Image)

Why You Need to Advertise on Amazon (in One Image)

Amazon is the single largest online marketplace for, well, anything. With nearly 50% of all sales online taking place on Amazon, if you’re not listed there you’re missing out. Period. But you know this, and you’ve done all the work needed to create top-notch listings...

Why Craft Breweries Are Buying Farms

Why Craft Breweries Are Buying Farms

In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have both purchased farms in Connecticut. The overarching reaction has been: In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have...

Is Craft Beer Still Innovative?

Is Craft Beer Still Innovative?

I’ll just come right out and say it… ...churning out a new beer every week is not innovative ...adding pizza, fried chicken, or ghost peppers to your beer is not innovative ...it creates hype and it’s good PR, but it is not innovative Both brewers and drinkers seem...

How to Prepare for Wayfair Way Day 2019

How to Prepare for Wayfair Way Day 2019

It seems like everything is always on sale somewhere these days. However, holiday sales and other shopping events scattered throughout the year still reign supreme. Holiday sales just ended and it’s already time to start prepping for retailer shopping holidays that...

Four Things Managers Can Learn from Alex Cora

Four Things Managers Can Learn from Alex Cora

As a Boston area native and Red Sox fan, winning the 2018 World Series in four games was a joyous relief. With first year manager Alex Cora leading the team, the only thing that surprised me more than the near sweep of the series was how he has carried himself and...

Please Instagram, Don’t Make a Shopping App

Please Instagram, Don’t Make a Shopping App

As Instagram surpasses its parent company Facebook in popularity, there's been a renewed interest to create additional channels for future monetization. With the amount of success influencers and brands have had on the platform, compared to other social media...

The Amazon Gas Station Experience

The Amazon Gas Station Experience

Gas and travel are the only trillion dollar markets that Amazon isn’t involved in yet. With their determination to disrupt these industries, it’s only a matter of time before your day looks something like this… It’s that time of the week again. The gas light dings on...