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How to Avoid Scams on Kickstarter
Over $3.2 billion dollars has been successfully raised by projects on Kickstarter since it was founded almost a decade ago. Pretty impressive. Millions of those dollars have gone into the pockets of scam artists around the world. Less impressive. I’ve previously told...
Wayfair WayMore Content – 5 Frequently Asked Questions Answered
Announced earlier this year, Wayfair has a new merchandising option to bring enhanced product content to your product pages. While the offering is pretty basic at this point in time, the nuances of the product can make a big difference in your success. I’ve answered...
Wayfair to Bring WayMore Content to Product Pages
Wayfair, one of the world's largest online destinations for the home, is finally expanding a much-awaited program to bring richer content to the products on their site. The Wayfair WayMore Premium Product Content initiative was unveiled earlier this year with the...
Is eCommerce the Solution for Benny’s?
When Benny's announced their closing earlier this year, people throughout south-east New England were shocked. A staple for automotive parts, household goods, and toys the family-owned discount chain is closing all 35 stores by the end of 2017. The common response to...
Tinder is the Embarrassing Data Breach Waiting to Happen
Data breaches and digital security issues have made buzz-worthy news stories for years now. Once they're announced publicly, new information always seems to rise to the surface, prolonging their newsworthiness for years. Yahoo has released new information on their...
Can Coinhive Replace the Media Paywall?
Digital media forms have steadily been taking over the more traditional ones over the past two decades. However, digital content can be difficult to monetize, as most people are accustomed to the abundant 'free' content available to them on the internet....
How Marketers Can Use Instagram’s Archive Tool
The saying 'a picture is worth a thousand words' comes to mind when thinking about marketing and Instagram. Pictures do a great job communicating a lot of information in a compact form. This could explain why many brands and businesses are seeing great engagement on...
Mobile Ordering & the Consumer Experience
Before smaller brands and local, small businesses jump onto the mobile ordering trend because they feel they need to to complete, one should consider how this impacts the customer experience (CX). One could say coffee is just coffee and it doesn't matter where it...
Shots Fired: Amazon Taking on QVC and Home Shopping Network
If you haven’t been paying attention to Amazon lately, besides buying Whole Foods and releasing new smart devices, today marks their third annual Prime Day; a day of epic deals in every category exclusively for Prime Members. Marketed as the Black Friday of the...